There’s this wonderful saying that perfectly captures my thoughts on this topic. Essentially, what I believe, after going through three years of intensive design instruction in my undergraduate architecture degree, and throughout my various design-oriented ventures for personal work and for SKKSA, is that equipment does not dictate creativity. Indeed, it’s not what you use, but how you use it. This is where the magic happens; this is the act of art, where the depth of the creative act becomes apparent at the hand of the craftsman.
So before I delve deeper into this topic, here’s the gist of this idea: you wouldn’t compliment a chef’s kitchen utensils if you enjoyed his meal; you would commend his skills at bringing forth a delightful gastronomic experience. Similarly, one shouldn’t say “wow, that’s a great photo. You must have an amazing camera.” Because, like the chef and his delicious meal, a beautiful photograph is the creative proof of the photographer’s skillset: of understanding light, composition, technical dexterity and that unique aspect of the creative process that transcends mere product and renders a piece “art” – judgement and intuition.
One could have the most expensive creative equipment at their disposal, but without the knowledge of how to drive these tools, without intuition and passion and a deeper, rooted understanding of the art form – whether it’s a literary work, a piece of art, a photograph or the design of a building – the resultant work would be mundane, lacking a sense of meaning and connectedness to humanity, to society, and thus considered a positive contribution to the world.
All too often, in our consumeristic mindset, driven by the fast-paced nature of technology, society and an ever-increasing pressure to constantly produce for insatiable, all-consuming minds, we forget the magic that can arise when we transcend focus on equipment and rather consider the actual act of creativity. The act of creation, of making something out of nothing, is a rather sacred thing. To render something from the mind into reality is a cornerstone of mankind’s evolution, of our ascent from mere hunter-gatherers purely concerned with survival, into creators and thinkers with the potential to build entire cities and venture forth into the stars.
So these platform debates and mock-wars over which brand or product, or tool is better, are rather meaningless in the grander scheme. Whether you’re Windows or Mac, analogue or digital, it’s the way you use what you have to create that determines your prowess. In the end, not many will care how you created it; it’s the end product that matters to the large portion of society. But it’s up to us, as the creators, to imbue in our work meaning, and a rootedness to culture, society, history – to the precedents that provide richness and add dimension – because these are the elements that will ensure longevity in the final product. These, and not what was used to create them, will immortalise our names and ensure our creations add value to our fellow humans.